LOCATION: LONDON
YEAR: 2025
CLIENT: MAYBELLINE/span>
A HIGH IMPACT GLOBAL LAUNCH TO INTRODUCE MILEY CYRUS AS THE NEW FACE OF MAYBELLINE, TURNING THE VOLUME UP ON BEAUTY, MUSIC AND CULTURE.
We transformed The Outernet into Miley’s New York, a bold, music led world where attitude and artistry took centre stage.
The space featured a giant vinyl turntable, Glambot moments, Maybelline Studios, and an NYC-inspired food court, designed to move guests seamlessly through beauty, content and performance. As day turned to night, a surprise DJ set by ALTEGO brought the launch to a powerful close.
A culture first takeover that fused sound, spectacle and storytelling – announcing a new era for Maybelline on a truly global stage.
SERVICES
- CREATIVE CONCEPT
- SET DESIGN & STYLING
- BESPOKE BUILD
- PRODUCTION
- GUEST MANAGEMENT
- LOGISTICS
FOR PROJECT ENQUIRIES AND MORE INFORMATION, PLEASE
GET IN TOUCH AT STUDIO@WEARESTUDIO82.COM
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