LOCATION: LONDON
YEAR: 2025
CLIENT: M.A.C
A HIGH-ENERGY LAUNCH EVENT TO MARK THE ARRIVAL OF CLUB M·A·C ON CARNABY STREET — A CELEBRATION OF QUEER CULTURE, COMMUNITY, AND M·A·C’S ICONIC CLUB ROOTS.
From the moment guests arrived, greeted by drag bouncer Barbs in full M·A·C glam, the energy was dialled all the way up. The space pulsed with live DJ sets by Phoenix Brown, MACtails by Cock & Tail, and nostalgic jello shots served on retro LED trays. Flash tattoos by Zaya and late-night kebabs from Kebab Queen and Le Bab kept the party fueled.
Every detail paid homage to M·A·C’s playful, rebellious spirit, from GRWM stations styled like club bathroom counters, to drag bingo hosted by Just May and an iconic toilet merch dispenser. A wall of archive M·A·C footage served as a visual tribute to the brand’s legacy.An immersive nightlife inspired takeover that fused community, artistry, and irreverence — reasserting M·A·C as a bold and boundary pushing force in beauty.
SERVICES
- LOGISTICS
- GUEST MANAGEMENT
- SET DESIGN
- BESPOKE BUILD
- RETAIL BUILD
- PRODUCTION
- CONTENT CAPTURE
- CREATIVE DIRECTION
FOR PROJECT ENQUIRIES AND MORE INFORMATION, PLEASE
GET IN TOUCH AT STUDIO@WEARESTUDIO82.COM
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