LOCATION: COVENT GARDEN,LONDON
YEAR: 2025
CLIENT: AVEDA
THE AVEDA MIRACULOUS OIL SHINE SUITE, A GOLDEN AIRSTREAM TRANSFORMED INTO AN IMMERSIVE BEAUTY DESTINATION IN THE HEART OF COVENT GARDEN.THREE DAYS. HUNDREDS OF TRANSFORMATIONS. ENDLESS SHINE.
A bold brand world brought to life through gold wrapped airstream and Jeju-inspired florals, creating a sensorial backdrop for discovery and transformation.
Guests experienced scalp consultations, express styling, and expert-led treatments, each designed to showcase the instant shine and hydration of Aveda’s latest launch.
An interactive ‘Shine Hoopla’ game encouraged engagement and playful competition, amplifying reach through organic content and on site storytelling.
An elevated city centre activation that combined luxury styling, sensory design, and high traffic visibility to deliver maximum impact.
SERVICES
- GUEST JOURNEY
- STYLING
- SET DESIGN
- BESPOKE BUILD
- OUTDOOR ACTIVATION
- GAMIFICATION
- INSTALLATION
- LOGISTICS
FOR PROJECT ENQUIRIES AND MORE INFORMATION, PLEASE
GET IN TOUCH AT STUDIO@WEARESTUDIO82.COM
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